Augmented Reality Ad Takeover, NYC

I'm getting increasingly interested in the various possibilities afforded by new mobile media technologies for different forms of public address.

Here's an application of augmented reality that I can get behind!

A little over a week ago PublicAdCampaign and The Heavy Projects launched the AR I AD Takeover in Times Square, NY. The Augmented Reality Junaio channel used 5 separate ad campaigns to trigger their own replacement with the artwork of 5 of our favorite public space artists including, Ron English, John Fekner, PosterBoy, OX, and Dr. D.

Check out the short project video here...


Augmented Reality Advertising Takeover (AR | AD) from The Heavy Projects on Vimeo.

For more details, see the PublicAd Campaign website:

http://daily.publicadcampaign.com/