I'm getting increasingly interested in the various possibilities afforded by new mobile media technologies for different forms of public address.
Here's an application of augmented reality that I can get behind!
A little over a week ago PublicAdCampaign and The Heavy Projects launched the AR I AD Takeover in Times Square, NY. The Augmented Reality Junaio channel used 5 separate ad campaigns to trigger their own replacement with the artwork of 5 of our favorite public space artists including, Ron English, John Fekner, PosterBoy, OX, and Dr. D.
Check out the short project video here...
Augmented Reality Advertising Takeover (AR | AD) from The Heavy Projects on Vimeo.
For more details, see the PublicAd Campaign website: